Rural System's

Affiliates

When small businesses and even large ones are struggling within the rural environment, there is no success in a new enterprise replacing an existing one. Rural System seeks no competition (except in effectiveness and improving the regional conditions) and it will go out of its way to avoid it and to assist those enterprises that already exist. We propose to seek affiliations with many groups and enterprises because we believe that by strategic work with them, they can become more strong, lasting, and can improve the rural communities and their citizens.

We realize the individual spirit of existing enterprises and their people, grown tough from the past struggles toward success, and we expect no charity or open doors. We offer ourselves and our enthusiasm for success for rural citizens and their communities. In some cases the enterprises suggested herein already exist and we would welcome their services and direct cooperation for our mutual benefits. We may become merely a good customer. Affiliation may provide desired public relations benefits. Tax benefits may be developed. We can share resources, expand market share, improve in name recognition, provide special support services (such as computer power), provide a temporary employment pool within our Land Force, and offer innovative regional and international marketing via the Internet and social media.

Rural System proposed to form strategic alliances with enterprises for mutual profit and to further its objectives which are improving

These are described in a free e-book about Rural System .

A strategic alliance occurs when two or more businesses join together for a set period of time. Maybe it becomes no more solid than "a memorandum of understanding," but there may be a need for a contract. The businesses, usually have similar products or services that are directed toward the same target audience. Like you, we are selling the conventional "products and services" but we group them within benefits and work on selling the entire list of benefit classes which are:

  1. Services
  2. Products
  3. Structures
  4. Events
  5. Opportunities
  6. Views
  7. Information
  8. Ideas
  9. Inspirations
  10. Memberships, and
  11. Memories.

We believe that there are at least ten good reasons for interested and related enterprises to create with us a strategic alliance:

  1. You can offer your customers a larger variety of products or services and other benefits than you now do. This will allow you to spend less time and money developing new products or services to sell.
  2. Your number of sales people will increase because you're combining in a special way with those of our enterprises of the conglomerate. You expand and diversify and won't have to spend time and money hiring new employees.
  3. Your marketing and advertising will increase. When you form a strategic alliance we share in advertising and marketing outreach and impact.
  4. You can now offer your existing customers more diverse and related products, some with a special environmental "touch.". This will increase your sales and profits.
  5. Your business will gain access to a larger number of skilled people working on related topics or projects. You will gain the knowledge and expertise of our employees.
  6. You will be able to sell to a larger target audience using our advanced social network and computer aids. Our proposed customers and clients are more than local and regional.
  7. You can exchange endorsements with your alliance partners. We are new and have no "reputation" to share (yet). Soon you'll add extra credibility to your business and gain your potential customers trust.
  8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force.
  9. You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service.
  10. You'll have a larger number of "strategic thinking" people. This will allow both of our businesses to come up with profitable business ideas and practices quicker than before.
notes from Charles H. Denney, 2009

We open our door to potential affiliates. Let's talk about forming a strategic alliance, then take action. It can be good for us both, the region, and natural resources.

Several have suggested that we call when Rural System gets "up and running."

We have a small list of people interested in helping and working with us. A letter from each potential affiliate suggesting willingness to consider affiliation and developing a strategic plan after a business plan is detailed will be helpful in seeking start-up funding. See Partnerships.

Promotion example: The Hiliya Resort (India)

The Hiliya Resort is Situated 145 km from Mysore in the Kerala State of India. Guests usually fly to Bangalore and then we will pick them from the international airport.

Hiliya opened for tourists in 2005. There is 75 years old bungalow situated at the middle of 16 acres of organic farm. We have other organic farms within a radius of 2 km, in total about 40 acres.

The Resort is a very suitable location for people with adventure and ecotourism interests. The Western Ghats is a biodiversity hotspot, especially the Brahmmagiri Hills!

Staff are most interested in and specialize in these pursuits. For example, there is a place called "Pakshipathalam" located deep within the forest in the Brahmagiri Hills at an altitude of more than 1700 meters. There is a formation of large boulders, some as tall as two-story buildings. The deep caves there are home to a wide variety of birds, other animals, and distinctive species of plants. That journey involves an arduous 7 km trek through thick forest commencing at Thirunelli. There are many other diverse options.

See the Wayanad Tourism site.


Perhaps you will share ideas with me about some of the topic(s) above .

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Rural System
Glossary
Robert H. Giles, Jr.
Februrary 7, 2007