Sustained forests; sustained profits

[ HOME | Lasting Forests Home | Table of Contents | The Finder | Glossary ]

Characteristics of Good Letters

Letters are personal, one-to one correspondence but they communicate the image of the enterprise. Thus, they are very much a part of the public relations efforts of the eneteprise. They are difficult to write well. The following suggest the characteristics to which we all should tend in all of our professional letter writing:

	504 Rose Avenue Blacksburg, Virginia 24060 January 22, 2001
Mr. A.B. Seay 110 Mill Road Somewhere, Virginia, USA Dear Mr. Seay:
Text of letter Text... Text... Text with link to a future time and/or place to assure continued affiliation or new opportunities.
	Sincerely yours,
	Signature Robert H. Giles, Jr. Position or Affiliation Chief Advisor

1. Proper style and format on quality, clean paper with recycle seal

2. Proper evaluation of adressee
3. Objective, formal (if angry, get help in replying from a colleague)
4. Accurate and informative
5. Without potentials for suit; not disclosing unique or proprietary procedures
6. References or other resources (as needed)
7. Send a "prize" or "gift" or new brochure (especially for first contacts)
8. Prompt reply to request or letter (even if the specific answer or reply will be delayed)

The C⁵ Rule of good letter writing

Make it:

• Clear
• Concise
• Complete
• Courteous
• Correct

See Faunal System unit.

Return to the top.

This Web site is maintained by R. H. Giles, Jr.
Last revision January 17, 2000.