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Sustained forests; sustained profits
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See the revised version for the following (renamed the Rural Knowledge Base, to be included within Rural System, Inc.
Providing knowledge for today's difficult land-related decisions is the work of the WKB. Having its own unique computer data-bases, it is also linked internationally to provide data analyses, bibliographies, cutting-edge access to reports, reports and briefs, unique searches, and translations in leading foreign libraries, and innovative work to gain knowledge of workers, retirees, indigenous people, and others in new ways. We move research findings into decisions and action.
The Lasting Forests is in business to improve the way that natural resource decisions are made. We know that there are many forces operating in any decision making system. We even see the decision as a system. One requirement for all decisions is that they require information. They need inputs of all kinds - anecdotes, observations, assumptions, and the "hard stuff" - data synthesized and processed so that it is useful. "Useful" means that it fits right into the typical, final, difficult act of deciding.
We've done research for years and have been frustrated that our results have not gone out into decisions. We've done comprehensive, sophisticated literature reviews and while they have been useful to a few people, they have never been widely used. The Internet presents new resources to many people but there is now so much available that specialized knowledge and searching skills are needed for using the new medium that was to open knowledge to everyone.
We can now address problems and needs that we believe exist throughout the natural resource field --throughout the world. That need is for supplying the best knowledge available for the decisions being made that affect land use and natural resources, particularly the wildlands.
We operate on the basis that there is a great amount of knowledge available for natural resource decision-making. It is not being used at all in some cases and not well in others. One reason is that it is not processed well, but another is that its existence is not even known. The Wildland Knowledge Base, the WKB, is a knowledge system about natural resource knowledge. We know where knowledge is and can help individuals, corporations, and agencies find it, or we find if for them. We have build unique knowledge bases and practical models to use knowledge for certain field situations.
The WKB exists to expedite observations into knowledge and knowledge into use in the wide ranging fields of land use and natural resource management. Premises upon which the company works are:
We are in the knowledge business. We have massive, unique knowledge bases, unique collections, proprietary knowledge of other bases, access to vast information resources, and efficient procedures. We are dedicated natural resource specialists working with equally dedicated information system scientists and others to bring knowledge cost-effectively into use on the land. The WKB is devoted to using knowledge gained in the past to improve natural resource and related wildland decisions. Fully aware that all natural resource decisions are not made based only on knowledge about the system and consequences of a decision, the staff of The WKB is committed to increasing the role of knowledge in decisions. Without it, other forces can have a strong hand. We are committed to such knowledge, at least, having its rightful place at the decision table.
We offer services for a price. We can provide in a timely fashion comprehensive reports in select areas of natural resources and the wildland topics. These are well-written summary and analytical reports by our superior staff. The reports are backed up by computer-aided literature searches, access to a large private library, access to national library sources, and, in some cases, to interviews of experts and folk authorities.
We have access to a modern university library, home of the internationally known VTLS (Virginia Tech Library System) that has virtually replaced the card catalog and allowed improved access to library resources.
We are linked to the National Library for the Environment that includes the Congressional Research Service Reports, PopPlanet.org, PopEnvironment.org and US Environment.org.
We provide:
We can pump data into our hand-held computer with a global positioning satellite unit in the forest stand via cellular phone to a data receiver, then directly into a statistical analysis package. The results, once in a file, are fed into a text file which in final form with color maps, goes over the Internet to a corporate headquarters where a land sale decision is being made.
This unusual new flow of knowledge (field observation to decision in a day) is of interest and we can and will gladly provide such services but we have many other more well-known capabilities for rich returns from the world's knowledge stores because we have:
We propose typically to serve:
We have a base charge. This pays for administration, analysis of the request, and a preliminary search. (We may find nothing, but you will be told where we looked and that in itself is worth a lot to the serious worker-and risk taker.) We then estimate the work and costs likely in each level. This is no more than rational bidding, seeking to meet your needs rapidly at reasonable costs. (A expedited service including fax, e-mail and courier service is available.) In some cases, only level 1 or 2 service will be suggested based on the apparent knowledge available.
A WKB team will conduct interviews and several unique Delphi-based analyses (expert consultations toward consensus) are also available.
Our services are discrete and we follow a strict code of privacy and confidentiality. Our staff are pledged to support client interests and to non-disclosure, except as permitted.
Some of our studies over time are published as Lasting Forests documents. When a request is made and it can be answered by an in-house document already available, this document will be supplied at cost and no other fees will be charged.
Our services increase. Savings in costs of searches previously made are passed on to customers. We can arrange for major tax deductions and gift benefits for personal natural resource libraries that are contributed to the Virginia Tech Foundation for use in Lasting Forests.
To The Customer
Here's are some ideas about what we can do together...
We customize our services to your needs. The range of services that we can supply are:
We can provide electronic delivery. We guarantee responses and have unique crisis teams to prepare materials in unbelievable periods.
We are a for-profit group but we are operating to improve decisions, to reduce the waste, "grief", and costs of hours and hours spent in often-ineffective library searches. We're in the business to reduce duplication, to increase effective replication of studies, to assist in directing future studies, to prevent the loss of data and information gained at such high costs.
We are growing in our capabilities in developing formal "expert systems" and in artificial intelligence. We operate with EXSYS expert system shell and two other types of software with expert system configuration, CRITERIUM, and AskSam.
We invite donations of library resources from natural resource specialists to our growing knowledge base. We invite cooperative involvement of companies developing improved library and information equipment and services. We can be a testing and prototype development center. We are proud that our library searches, our specially-trained staff, are usually enrolled in a university program in natural resources. They benefit financially to assist in the high costs of their education, they learn, and also become more competent employees for future corporations and agencies.
We propose to study and participate in aggregated Internet-based scientific journals such as being developed (June, 2000) by the Geological Society of America, Columbia Earthscape, SPARC, and BioOne.
See Giles notes on Information Needed.
See www.conserveonline.org and contact for help or suggestions: Jonathan Adams (jadams@tnc.org 703 841-5322) or Frank Biasi (fbiasi@tnc.org 703 841 4518) for more information.
| Knowledge is power |
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Market Analysis
Rapid changes in agency structure, the rise of consulting services for agencies, and reduced research funding has created new needs for rapid delivery of information.
Libraries under financial pressure need use-rates as part of their accountability documents.
Wildland enterprises arise and competition forces them to seek new or different sources of information.
The U.S. Forest Service Information Center at Athens, Georgia, has more requests than they can meet and are willing to relay some of these.
Several corporations have their own library service centers but agencies have been unable to stabilize the libraries of the size, diversity, and complexity to meet wildland resource personnel needs. There are needs for information that are not being met, so the "need" is ignored. The market appears to be large, but unknown, because of the impediments in the past and the electronic media now available for delivery.
An email received in January, 2000 :
From: Susan Musante
To: Natural Resources Librarians ListList Subscribers,
I work at the Ecological Society of America and I am assisting in coordinating a new cluster of ecology and botany titles to be offered through the JSTOR archive.
JSTOR is a not-for-profit organization dedicated to helping the scholarly community take advantage of advances in electronic technology. JSTOR is creating an archive of the back files of core scholarly journals and improved access to those back files (for more information about JSTOR: http://www.jstor.org ).
The note suggests only one relatively new source for rapid access and delivery of information to the field for modest costs.
The product factsheet for the Agricultural Information Resource Centers - A World Directory 2000 is now available. NISC's BiblioLine internet search service permits searching of many database fields separately or in any combination.
See Prof Williams wildlife bibliographic work.
The anticipated markets and gross annual income:
Pessimistic 50 (estimate i.e., 1/week)@ $1,000 (average)......$55,000
Likely 200 @800 ............................$160,000
Optimistic 300 .................... $450,000
Costs will relate to the role of the WKB in serving other aspects of the Lasting Forests development. The "Pessimistic" option is a break-even venture; "Likely" is profitable, especially since it will support at low-costs the other development in Lasting Forests. The "Optimistic" estimate is not "maximum" but believed reasonable within 2 years with quality advertising and promotion.
Marketing and Sales Activities
The clients have been listed above. The advertising will be:
Lasting Forests hires a manager. University Library faculty (two have expressed interest) serve as consultants.
University students and others are employed as searchers/writers.
Affiliations with information providers is begun.
Affiliation with NTIS is established.
A distinctive team procedure developed by Giles is used with standard formats, citations, word processing, file management, and editing.
Progressively lowered costs are expected as a system of effective library searching, use, note-taking, scanning, and processing is developed.
Reports are reviewed for clarity and format by a senior staff member before being sent.
Marketing is by the marketing group of Lasting Forests until expansion within the WKB seems needed.
Founded in 1995 and once believed it would start in that year, the Wildland Knowledge Base (then the Knowledge Base KB) is planned to exist to expedite observations into knowledge and knowledge into use in the wide ranging fields of land use and natural resource management. Premises upon which the company works are:
We are in the knowledge business. We have unique knowledge bases, unique collections, proprietary knowledge of other bases, access to vast information resources, and efficient procedures. We are dedicated natural resource specialists working with equally dedicated information system scientists and others to bring knowledge cost-effectively into use on the land. We customize our services to your needs. The range of services that we can supply are
We do little work in chemistry, physics, or the arts. Our work in law is limited to those laws relevant to a natural resource topic, rarely case law. See #8. Our interests and abilities span those of a large modern Land-Grant University. We welcome inquiries.
We can provide electronic delivery. We guarantee timely responses and have unique crisis teams to prepare materials in unbelievable periods. Robert H. Giles, Jr. 504 Rose Avenue, Blacksburg, VA 24060 Nov.28, 2001
Book sources: listed by a person (2003) for finding the book Game Management:
The librarian at Western State College was able to find the book through Yankee Book Peddler (can find them via a Google Search). But this is a library service so won't help an individual. The book he found was paperback and cost $24.95.
Other suggestions I received from the list:
Abebooks.com (this one received much praise in general as a book finding service)
Amazon.com
Powells.com
Alibris.com
Barnes and Noble
Half.com
Strands Books
Bibliofind
and many people suggested University of Wisconsin Press.
Abuzz may offer anternative ways to connect people with questions to answers.
Development Costs.............$50,000
Estimated Annual Profits......$160,000
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This Web site is maintained by R. H.
Giles, Jr.
Last revision August 27, 2002.