
Sustained forests; sustained profits
Why Avi Will Not Work
Analyses by thoughtful students of Giles in 1997...
It must be near a birding "hot-spot", thus why would people shift from regular use to Avi? Maybe existing places may pay a fee to become Avi -certified.
The initial cost is very great.
It seems necessary to create several courses at once for it to catch on.
There is a lack of credentials. A well-known ornithologist is needed bor people to believe in it.
- Land suitable may not be readily available or will be too costly.
- Management will be very difficult.
- Marketing will be a great challenge.
- The market size seems small. Who will participate?
- Location needs to be near people, thus raising the costs (travel and housing)
- The costs will exceed the income. Fees will be too high.
- There may not be enough rare or different species than found in the neighborhood.
- After people have seen all of the birds on a course, they will loose interest.
- The course may seem too staged; birders may prefer to take their chances elsewhere.
- Too many birders may make conditions unsuitable.
- Competition with public agencies may not be tolerated and have unknown, bad results.
Why it may work:
- There are people with discretionary income
- Interest in birding is high and growing
- It is a small activity, not like a trip or a climb into the mountains
- Public areas can be used, thus no land acquisition costs. Money could go for maintenance and improvements, upkeep.
- Positive press can make it work
- Beginners may find it less intimidating than going out on their own.
- Management procedure is fairly well known
- High prices and crowd management can regulate density of birders.
- Many birders are well off.
- Many birders develop life lists and multiple courses will fit this interest.
- The timing is ok. There is heightened interest in the outdoors and related recreation. Demand is high and people may like to try an Avi course.
- There is novelty and it will bring in business and hopefully keep it.
- Wild places are decreasing. This can be a money-based justification for saving and tending a few special spots for human as well as a bird get-a-way.
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Giles, Jr.
Last revision January 17, 2000.