Rural System, Inc.
 Sustained rural lands; sustained profits




Tread

Draft of
A Proposed Partnership Project of The Appalachian Trail Conference
and Rural System


March 23, 2004

Tread is the name of a proposal for forming a new partnership. It is also the name of a new organization with membership. It was inspired by the decisions of The Appalachian Trail Conference Board of Managers, November 22, 2003, meeting in Sheperdstown, West Virginia. "As we go forward, we have to open our minds to ways of doing things differently."

Aims and Payoffs for the Appalachian Trail Conference

Aims and Payoffs for Rural System

The Grounds

"We agreed that we should retain its primitive character and that it should be well-maintained. There should be well-designed and -maintained shelters and campsites, and the viewshed should be as good or better than it is now. The Trail should continue to offer hikers opportunities for solitude and challenge. ...Communities near the Trail should be persuaded to value and support it ...[We need programs] that protect the Trail and enhance the experience of A.T. hikers."

At the central-staff level, there are now four major program areas for doing this (March 23, 2004 http://www.appalachiantrail.org/strategic/index.html):

  1. Conservation - Trail management and the ATC Land Trust.
  2. Finance and Administration - including accounting, information technology, human resources, and general headquarters administrative functions.
  3. Development (fund-raising)
  4. Communications - including public affairs such as work with publications, information services, interpretive education, etc.

The Tread project is designed to address those program areas in a time of changing policies, shrinking budgets, shifting land ownership, and absence of hiking and outdoor experiences in an urbanized society. The Outdoor Industry Association has said that preserving wild lands is not only good for people who like to hike, bike and raft there but also for the businesses that sell them gear. The association represents 4,000 companies that make and sell outdoor gear and guide city folks on backcountry trips. These businesses employ 500,000 people and generate $18 billion a year in sales.

Proposed Action

With partnership agreement, The ATC would agree to a minimum 5-year exploratory partnership. With advice of ATC staff, Rural System would create the New River Tread of Wildland Walkers (http://fwie.fw.vt.edu/rhgiles/aruralbusiness/Walkers.htm). This is a new hiking-oriented organization. It is profitable and highly interrelated to other groups within Rural System (see www.Ruralsystem.com). It is started in the New River Reach of the Trail. Later, other similar organization "clubs" will be formed and promoted for other reaches of the Trail. This is the place for developing the prototype and making adjustments.

The ATC would agree to the following actions:

  1. through its existing channels and contacts, announce the formation of the New River Tread organization
  2. provide supportive letters to individuals, organizations, and for development proposals
  3. provide access and opportunities for presentations at public meetings
  4. seek county board of supervisors and planning commission letters of support and encouragement
  5. encourage (later) similar projects in, or transfer of this action to, other reaches of the Trail
  6. develop a memorandum of understanding with the New River Community Partners
  7. receive and acknowledge donations designated for use by The New River Tread
  8. use all available funds produced through and as a result of this project for the benefit of the New River Reach of the trail and its related ATC organization, staff, and structures
  9. designate an officer of the ATC as primary contact for all business and administrative-related actions
  10. allow ATC name use on web site, and related advertising and other materials
  11. notify staff of Rural System about announcements of and leads for research and administrative studies (RFPs, etc.) in which they may participate
  12. allow and encourage legal and responsible use of the trail by members of The Tread Rural System would agree to take the following actions:
  13. start a web site
  14. start a membership organization for the superior New River AT Trail hiker (see below)
  15. develop "levels" of membership
  16. conduct introductory hikes
  17. conduct seminars, workshops, and "trade show" conferences
  18. work with ATC staff to create Trail access points allowing brief hikes and dispersed trail use; develop 7-8 mile segments and private trails for day-hike loops (http://fwie.fw.vt.edu/rhgiles/aruralbusiness/stoneworms.htm)
  19. conduct funded "drawings" for equipment
  20. conduct a from the trail photo contest
  21. sponsor trail related elements of Fog Drip (http://fwie.fw.vt.edu/rhgiles/aruralbusiness/fogdrip.htm) and Floats (http://fwie.fw.vt.edu/rhgiles/aruralbusiness/Poems01.htm)
  22. sponsor trail related elements of GPEssence (http://fwie.fw.vt.edu/rhgiles/aruralbusiness/gpsence.htm)
  23. sponsor "Walk the whole New River Trail Reach" membership
  24. develop security strategies with local rescue and other groups
  25. develop film clips for TV use
  26. publish for sale local maps, GIS maps, lists of birds of the area, geology of the area
  27. sell hiking staff, sourdough, other materials of Rural System
  28. sell advertising

Membership - The New River Tread

Objective: to improve and stabilize the quality of a reach (e.g., the New River Reach) of the Appalachian Trail and its uses and to enhance the long-term benefits of the Trail to all Earth citizens.

Actions, Projects, and Programs:

Few of these ideas are new. Their organization and use together in a single system is novel. The partnership should produce new ideas as well as new arrangements and relations. Participation of readers and advisors is eagerly sought and will be appreciated. We can discuss joint financial opportunities. Please call me at 540-552-8672 or email RHGiles @ruralsystem.com

The "Deal"

We contribute 5% of our Tread-related profits to national ATC and 15% of profits to the local ATC region office. The incentives are all flowing in the right direction ... good work for the right reasons. The Trail and its lands and resources benefit; the hikers and associated land owners benefit from membership improvements (reduced conflicts, misunderstandings and behaviors); funding is increased for both national and regional office staffs, and other cooperators and advertisers benefit. A contribution to the objective of Rural System - superior modern rural resource system management - is made. The more we work, and work together, the more risks are reduced and more funds and the good work are produced.

Note:

Since 1995, the Green Map System has helped citizens of all ages identify, promote and link their communities' ecological and cultural resources while building inclusive networks that extend civic participation and accelerate progress toward sustainability. The Green Map Atlas offers some of the best examples of Green Mapmaking. The Atlas features stories of local leaders and portraits of ten community mapmaking projects, including their motivations, methodologies, key sites and outcomes. See also http://www.americanhiking.org.

What's Rural System, Inc.?

Rural System, Inc. is a proposed corporation, a conglomerate of 73 small natural resource related enterprises. Some of the enterprises, subsystems, are new, some very old. It is a system doing modern, sophisticated, computer-aided management of the lands and waters of an eastern US region in order to sustain long-term profits and quality of life for citizens. Concentrating on superior resource management, it includes outdoor recreation, specialized tourism and rural development, forest and wildlife management and works on restoration, enhancement, and production from the rural land resource.

The umbrella entity is an employee- and citizen-owned for-profit conglomerate spending a proportion of its profits on improving regional resources. It may use national and state lands and waters but, most importantly, it provides opportunities for the owners of private lands and waters (often for absentee owners and those within forestry cooperatives) to experience profits related to superior land management. While managing the assets of such lands, Rural System, Inc. provides related services and products from the unified business units. Half of these units work from the managed lands that are under contract. A central unit provides incubator-like services and allows the corporation to harvest public research investments, to achieve economies of scale and division of labor, to gain synergism, and to stabilize employment.

The enterprise leads the region in computer-aided, year-around, private land management. It shares projects and funds with citizens and investors. It links citizens as well as visitors to the land and its long-term potentials for profits. It provides an alternative town and regional identity, one of a place for modern regional rural resource development and management. It links buyers and users with producers of certified forest products and wildland resource opportunities from well-managed rural land and water resources. Successes are achieved via diligent work with personal incentives, diverse enterprises and products, and computer optimization of a total system. It overcomes the old failures of natural resource management, i.e., diseconomies of small-scale operations, mixed objectives, lack of diversity, seasonal work, lack of annual income, and failure to add value to products and efforts. It capitalizes on innovative uses of optimization, the Internet, global positioning satellites, and computer mapping throughout the region.

The system is described at www.RuralSystem.com.

The vision for the enterprise is that its success in improving the social, economic, and environmental health of the region can allow the enterprise to become effective and expand. Thus, similar influences can be transferred, years later, throughout a region near western Virginia, then internationally. The work will be recognized as the product of a special paradigm in rural resource and wildland management. As such, Rural System will become a profitable conglomerate operating well past this century, given its 150-year planning horizon sliding forward annually.

Other potentials are in a National Hiking Club - Johannesburg

See Appalachian Mountain Bike Club links

Robert H. Giles, Jr., Ph.D., Professor Emeritus
formerly of the College of Natural Resources, Virginia Tech
504 Rose Avenue, Blacksburg, Virginia 24060
Phone: 540-552-8672
Email: RHGiles@RuralSystem.com
March, 2004


Perhaps you will share ideas with me
about some of the topic(s) above at

RHGiles@RuralSystem.com.

Maybe we can work together
... for the good of us all
... for a long time.

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