GIS Day is a grassroots event that formalizes the practice of geographic information systems (GIS) users and vendors of opening their doors to schools, businesses, and the general public to showcase real-world applications of GIS.  The software brand doesn't matter; what does is bringing GIS into the classroom, local government offices, and other places where the technology can be of benefit.  GIS Day was celebrated worldwide last year on November 20, 2002.  For summaries of activities from past years, see http://www.gisday.com/.

Another effort to promote geographic literacy in schools, communities, and organizations is Geography Awareness Week.  The National Geographic Society has sponsored Geography Awareness Week since 1987 with a special focus on the education of children.  

GIS Day 2003 will be held on Wednesday, November 19, 2003.  Geography Awareness Week 2003 will be held November 16-22, 2003.  The theme of this year's Geography Awareness Week is "Habitats."  Consider using this opportunity to bring GIS to a community, school or other group this year and introduce others to the utility of GIS.